International Women’s Day, March 8th, 2021

Since its inception in 1911, International Women’s Day (IWD) has been celebrated annually on March 8th with a core mission of applauding the social, economic, cultural and political achievements of women, and championing for gender parity.

This year, the theme for IWD is ‘Choose to Challenge’. On this day, and every day, the International Women’s Day movement urges individuals to Choose to Challenge gender biases, gender discrimination, and actions in our communities that do not uphold values of gender parity.

The vivacity team is participating in IWD via the #ChooseToChallenge selfie campaign. Check out the images below to see what actions our team members are pledging to challenge.

Interested in getting involved? Visit to download your own selfie cards and show your commitment to promoting gender equality.