Lego celebrates #PrideMonth with “Everyone Is Awesome” LGBTQ-themed set

It’s Pride Month and Lego has gone all out to celebrate by launching its first ever LGBTQ-themed set, “Everyone Is Awesome”. Inspired by the Pride flag, the 346-piece set showcases 11 Lego figures painted in the colours of the rainbow flag, as well as black and brown to represent diversity. The light blue, white, and pink represent the transgender flag.

Only one of the 11 figures has a specific gender: the purple one, which features a beehive wig in a “clear nod to all the fabulous drag queens out there,” the set’s designer, Matthew Ashton, told The Guardian. The rest have no specific gender, allowing them to “express individuality, while remaining ambiguous.”

Ashton, who is Lego’s Vice President of Design, said that he created the initial set for himself to make his office “feel like home, with something that reflected me and the LGBTQIA+ community I’m so proud to be a part of.” When the rest of the team told him they “loved it,” Ashton was determined to put the set into production.

In a separate statement, Ashton said he wanted to create a Lego set that symbolized “inclusivity and celebrates everyone, no matter how they identify or who they love.” He elaborated on this noting, “Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe ‘Everyone is awesome’!”

For Lego to do something so inclusive, so full of joy, is inspirational and truly made the agency team smile!