Our work

How a digital algorithm helped to find the most appropriate treatment formulation for children suffering from epilepsy

More than 5,000 children are diagnosed with epilepsy in the UK every year. However the anti-epilepsy drug formulations prescribed to these children include monolith tablets, or liquids that have very unappealing tastes.

As a result, the child’s inability or unwillingness to take the medication can lead to tantrums or tablets being crushed and even hidden, so making treatment administration difficult.

This, in turn compromises their adherence and puts the child at even higher risk of seizures as well as causing parents to feel anxious and worried.

This is despite other treatment formulations being available for prescription by HCPs for children suffering from epilepsy.

The development of the “Age and ability-appropriate treatment formulation algorithm for epilepsy” has led to a breakthrough in the understanding and formulation requirement for children. The treatment algorithm provides a process for selecting the most appropriate treatment formulation based on published recommendations.

It is an online tool designed to help HCPs work through a range of questions to find the most appropriate anti-epilepsy treatment formulation for their patient, simply by answering 2-6 brief questions – and therefore enabling the right age-and ability-appropriate formulation to be found for their young patient.

ThinkPEI.com

We developed an integrated communications campaign to inform and educate healthcare professionals on the diagnosis, treatment, and management of Pancreatic Exocrine Insufficiency across a range of disease areas.

At the heart of our campaign was an understanding that at the molecular level of many diseases, incredible imagery can be discovered, and it was this visualization that drove the creative campaign.

Covering both online and offline assets, and with a dynamic website at its core, we engaged healthcare professionals with a range of amazing disease area images at the molecular level and executed through a photographic illustrative technique, which compelled them to visit and register on the website.

Once users had registered, they were able to receive newsletters tailored to their specific therapy area, view webinars, and answer quizzes to test their learnings from the website.

Treatment Resistant Schizophrenia (TRS)

Thankfully, the awareness and desire to treat mental health issues in our society is growing every day.

One of the most difficult mental health conditions to diagnose is Treatment Resistant Schizophrenia (TRS), due to the complexity of its symptoms.

Our campaign focused on the opportunity to remind and inform mental health professionals about a long-standing treatment option, which could help TRS patients.

Delivered through striking black and white photographic imagery, we developed an integrated campaign that sought to portray the opportunity for TRS patients to begin to come out of themselves and re-engage with the world around them.

A separate integrated patient campaign was also developed as part of the overall communications plan.

World Bedwetting Day – Time To Take Action

Over the last three years, we have been privileged to lead the global social media campaign for World Bedwetting Day.

Our vision was to develop a communications campaign that both reassured and inspired bedwetting children and their parents to realize that they were not alone and help was available.

A cartoon character, Jack, was developed to ensure that the whole family could engage with the campaign. Through a range of comic book and cartoon adventures, Jack told the story of how he overcame his bedwetting.

Visit worldbedwettingday.com to see the campaign.