Pancreatic Exocrine Insufficiency (PEI)

We developed an integrated communications campaign to inform and educate healthcare professionals on the diagnosis, treatment, and management of Pancreatic Exocrine Insufficiency across a range of disease areas.

At the heart of our campaign was an understanding that at the molecular level of many diseases, incredible imagery can be discovered, and it was this visualization that drove the creative campaign.

Covering both online and offline assets, and with a dynamic website at its core, we engaged healthcare professionals with a range of amazing disease area images at the molecular level and executed through a photographic illustrative technique, which compelled them to visit and register on the website.

Once users had registered, they were able to receive newsletters tailored to their specific therapy area, view webinars, and answer quizzes to test their learnings from the website.