Treatment Resistant Schizophrenia (TRS)
Thankfully, the awareness and desire to treat mental health issues in our society is growing every day.
One of the most difficult mental health conditions to diagnose is Treatment Resistant Schizophrenia (TRS), due to the complexity of its symptoms.
Our campaign focused on the opportunity to remind and inform mental health professionals about a long-standing treatment option, which could help TRS patients.
Delivered through striking black and white photographic imagery, we developed an integrated campaign that sought to portray the opportunity for TRS patients to begin to come out of themselves and re-engage with the world around them.
A separate integrated patient campaign was also developed as part of the overall communications plan.