We love… recipes

Cooking has always been defined as an art, for those creative in mind and in their tastebuds. However, for those keen to diversify their palate by following recipes, whether they are new or secret family recipes passed on from one generation to another, cooking is as much a science as it is an art. From creating methodologies (recipes), to conducting experiments (cooking) and analysing the results (eating), the similarities are endless!

In this era of Deliveroo, UberEats and JustEat, etc., you would be mistaken to feel that there is now less focus on home cooking, broadening culinary capabilities, and exploring new techniques in the kitchen.

As social media has become more popular, recipes have become more accessible than ever. Simply scrolling for 2 minutes on Instagram, Facebook or TikTok will make your mouth water as celebrities, influencers and peers all show off their favourite recipes. In a poll conducted by OnePoll on behalf of California Figs1, 85% of respondents said they experienced cravings for a food they’ve seen on social media, whilst 53% were inspired to try a recipe after seeing it on their feed/timeline. In addition, the poll1 indicated that ‘food’ was the most popular type of social media account (51%).

The intrigue for food and recipes has never been higher!

I would like to share some of my favourite recipes I have tried and tested:

 

 

 

 

 

 Enjoy discovering new recipes, cooking and eating!

 

Reference:

  1. YouPoll on behalf of California Figs. Published by SWNS digital. 2021. Available at https://swnsdigital.com/us/2021/08/more-than-half-of-people-have-tried-a-recipe-they-saw-on-social-media/ (Accessed March 2022).