World Bedwetting Day

World Bedwetting Day – Time To Take Action

Over the last three years, we have been privileged to lead the global social media campaign for World Bedwetting Day.

Our vision was to develop a communications campaign that both reassured and inspired bedwetting children and their parents to realize that they were not alone and help was available.

A cartoon character, Jack, was developed to ensure that the whole family could engage with the campaign. Through a range of comic book and cartoon adventures, Jack told the story of how he overcame his bedwetting.

Visit to see the campaign.