We create campaigns that capture the imagination
At the heart of our work lies a combination of mainstream agency experience, consumer health and wellness experience and deep scientific knowledge, coupled with core co-creation principles.
Our understanding of people allows us to discover real insights into target audiences and, when combined with our scientific and medical expertise, builds the foundation for brands to succeed.
We developed an integrated communications campaign to inform and educate healthcare professionals (HCPs) on the diagnosis, treatment and management of Pancreatic Exocrine Insufficiency across a range of disease areas.
At the heart of our campaign was an understanding that at the molecular level of many diseases, incredible imagery can be discovered, and it was this visualisation that drove the creative campaign.
Covering both online and offline assets, and with a dynamic website at its core, we engaged HCPs through a variety of dramatic disease area images, executed through a photographic illustrative technique which compelled them to visit and register with the website.
Once HCPs had registered, they were able to receive newsletters tailored to their specific therapy area, view webinars and answer quizzes to test their learning from the website.
DRAPOLENE CREAM – “THE CUTEST BABY”
We were tasked with developing new packaging for Drapolene that would engage our audience of first-time mothers and communicate brand values of warmth, kindness, comfort and a caring nature.
The inspiration to develop a soft line drawn image of the baby came from the insight that all mothers see their babies as different to everyone else’s – so we had to be non-specific but still engaging, in terms of baby identification – and hence the line drawing was agreed.
The baby’s facial expression is one of happiness, while the rosy cheeks suggest an element of teething perhaps, while the little tuft of hair on top of the head shows an element of playfulness as well. Positioning of the baby was critical, and it was felt the baby sitting sideways, with its head turned directly to face the user, was the best way for engagement.
At the 2021 OTC Awards Drapolene was “Highly Commended” in the “Best OTC Packaging Design” category and won the “OTC Brand Revitalisation of the Year” category.